Project Summary
Role
More than a year
Designed an enterprise B2B e-commerce platform for Schneider Electric to help distributors, contractors, procurement teams, and business customers efficiently discover, compare, and purchase electrical products online.
The platform modernized the digital procurement experience by simplifying product search, bulk ordering, quote requests, and order management while supporting a large industrial product catalog.
B2B electrical Equp
Large and complex product catalog
Difficult product discovery
Inefficient quote request process
Time-consuming procurement workflows
Limited product comparison capabilities
Poor visibility into order status
Inconsistent user experience across purchasing journeys
Business Challenge
Tools
UX Design
Overview
Timeline
Lead UX Designer / UX Design Manager
Problem Statement
The existing procurement process relied on multiple channels, making it difficult for customers to find products, compare specifications, request quotations, and place orders efficiently. The extensive product catalog and technical information created friction, resulting in longer purchasing cycles and increased support requests.
The objective was to create a scalable digital commerce platform that simplified product discovery, improved purchasing efficiency, and enhanced the overall customer experience.
Persona
Procurement Manager
My Responsibilities
Conducted stakeholder workshops and requirement gathering
Performed user research and competitive analysis
Created personas and customer journey maps
Designed information architecture for a large product catalog
Developed low- and high-fidelity wireframes
Designed responsive user interfaces
Built interactive prototypes
Conducted usability testing
Collaborated with developers for implementation
Ensured consistency using enterprise design standards
UX Design Process
Discover
High-fidelity UI specifications
Developer handoff
Design QA
User personas
Task analysis
Journey mapping
Pain point identification
Information architecture
Wireframes
Dashboard layouts
Interaction design
Navigation redesign
Define
Design
Validate
Deliver
Stakeholder interviews
Business requirement workshops
Existing workflow analysis
Prototype reviews
Usability testing
Stakeholder feedback sessions
UX Solutions
Key UX Challenges
Deliverables
UX Metrics
Key Learnings
User Personas
Journey Maps
Information Architecture
Wireframes
High-Fidelity UI
Interactive Prototypes
Design System Components
Developer Specifications
Managing a Large Product Catalog
Users needed to navigate thousands of industrial products with different specifications.
Product Comparison
Customers wanted to compare technical specifications before purchasing.
Complex Procurement Journey
Enterprise customers often required quotations, approvals, and bulk ordering rather than simple checkout.
Technical Product Information
Users needed detailed specifications, documentation, certifications, and compatibility information.
Advanced Product Search
Designed intelligent search with autocomplete, filters, categories, and product attributes.
Smart Filtering
Enabled users to filter products by voltage, category, brand, availability, price, application, and technical specifications.
Quote Request Workflow
Simplified RFQ (Request for Quote) workflows for enterprise customers requiring negotiated pricing.
Bulk Ordering
Introduced quick-order functionality using product codes and bulk quantity management.
Reduced product search time
Increased product discoverability
Improved checkout completion rate
Reduced quotation request effort
Increased bulk order efficiency
Improved user satisfaction
Lower customer support dependency
Designing for enterprise B2B commerce reinforced the importance of balancing rich technical content with usability. By simplifying product discovery, optimizing procurement workflows, and supporting complex purchasing scenarios such as quotations and bulk orders, the platform delivered a more efficient and scalable digital experience for business customers.
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